Glutathione S-transferase P1 (GST P1-1) is normally expressed exclusively in estrogen receptor negative (ER-) but not receptor positive (ER+) cultured breast cancer cells. We examined the role of proximal promoter elements in GST P1 gene expression in MCF7 (ER+, GST P1-) and HS578T (ER-, GST P1+) breast cancer cells. Transient transfection of GST P1 promoter-CAT reporter genes confirmed that the GST P1 TRE (-69 to -60) and the adjacent distal GC box (-56 to -51) are required for basal promoter activity in both cell lines. Other studies identified differences in the GST P1 promoter activity and DNA-protein interactions between the two cell lines. Electrophoretic mobility shift assay revealed a protein-TRE interaction that is unique to nuclear proteins derived from GST P1 expressing HS578T cells. Furthermore, a putative silencer region contained within sequences -130 to -70 selectively reduced GST P1 promoter-CAT reporter gene expression in MCF7 but not HS578T cells. While this cell-line specific silencer contributed to the level of GST P1 promoter activity observed in the two cell lines, analysis of cells stably transfected with a novel genomic GST P1 minigene vector established that the silencer is insufficient to completely repress GST P1 transcription in ER+, MCF7 cells that do not normally express endogenous GST P1.